Step 05 · Roles

Roles by function

28 core roles

One initiative · aligned role missions across every function

Each role gets a goal-specific mission — what a person in that role must become better at to move the business outcome.

Sales

Owner

Own healthcare revenue execution end-to-end — from discovery to close.

Workforce

150 people · 5 roles

Selected role

Critical

116 employees in Sales

Goal-specific mission

Own end-to-end hospital deals: discovery, business case, executive engagement.